Scaling Growth
At the intersection of
Data & Marketing.
I am Vincent Nguyen, a Marketing, Growth and Operations professional with strong experience in crypto, Web3, community building and data-driven growth. I scale user acquisition, optimize performance, and manage multi-market operations with a focus on data analytics and growth strategy.
Education
B.A. Event Management
Staffordshire University
Vietnamese High School Program
FPT High School
Working Experience
Community and Growth Senior Specialist
ATX Exchange
Responsible for community engagement, growth strategy and user acquisition. Optimized acquisition channels and improved retention through data-driven initiatives.
Marketing and Operation Manager, Vietnam and Malaysia
Bybit Exchange
Led marketing and growth initiatives. Achieved 57% growth in sign-ups and 67.4% increase in creditable users in 2023, generating nearly 90 billion USD in trading volume.
Growth Marketing Specialist
Bybit Exchange
Designed and executed engagement campaigns (trading competitions, airdrops). Optimized UX using Figma/Framer and analyzed performance using Tableau.
Growth Specialist
Bybit Exchange
Managed digital marketing across paid channels. Reduced advertising costs by >50% while achieving 62% growth in user acquisition and creditable users.
Student Affairs Specialist
Vinschool Education System
Conducted student affairs activities. Managed student affairs budget and resources.
PR & Student Recruitment Specialist
British University Vietnam
Supported PR strategies and student recruitment campaigns. Managed campus communications and coordinated outreach events to engage prospective students.
Head of Event Department
BOO Trading JSC.
Led the events department in conceptualizing and executing high-impact promotional events. Oversaw budget allocation, resource management, and creative strategy to enhance brand visibility.
Skills & Expertise
Marketing & Growth
- Digital Marketing Strategy
- Community Engagement
- User Acquisition
- Growth Optimization
- Paid Ads
Data & Analytics
- Data-driven Decision Making
- Market Analysis
- Tableau
- Looker Studio
- A/B Testing
Technology & Creative
- Web Dev (HTML5)
- UX/UI (Figma, Framer)
- Blockchain Fundamentals
- Content Creation
- Graphic Design
Languages
- Vietnamese (Native)
- English (IELTS 7.5)
- Chinese (Studying)